, Editor |
The City of Hamilton’s new website now includes sponsorship advertising as part of the new design. This follows Council direction to find revenue opportunities from web based advertising. The result is a dedicated area at the bottom of the City homepage for “Sponsors / Partners” which plugs the programming corporations are paying to support in exchange for brand placement. It’s the PBS model of advertising – tightly controlled, selective, and ‘DON’T CALL IT ADVERTISING!’. Sponsorship Common, Dedicated Ad Space New
Governments engaged in corporate sponsorships regularly, and corporations are keen to attach their brands to programs which are well regarded and received in communities.